Resume

• Develop artwork, from concept through completion for a full range of materials including a bi-monthly EHJ magazine (6/yr), bi-monthly EBJ magazine (6/yr),  quarterly MDF magazine (4/yr), creating branded advertising materials, creating logos, creating t-shirts, hats and other swag, photography, photo editing, daily development and management of our website and online course.
• Highly self-motivated and team-oriented with well-developed interpersonal and professional communications skills. Detail oriented.
• Daily design, development and management of website Eastmans.com.
• Built and designed our Online Mule Deer Course, Eastmans.com/mdc.
• Some software used: Adobe Creative Suite, WordPress, LearnDash, Microsoft, Google
• Working knowledge of current printing industry standards and terminology, print stock varieties and applications, color profile adjustment and management, pre-press print file development and management, and file transfer protocols. 
• Advanced knowledge of graphic file formats and standards as well as graphic file conversion, compression, and manipulation. 

• Develop new logo, branding and marketing strategy for North American Wildlife Enforcement Officers Association (NAWEOA)

• Build and launch websites for Trout Unlimited State Chapters, as well as work with TU employees to create different materials they need form time-to-time for awareness

• Strategize, design and implement websites, graphics and marketing materials for Surdej Web Solutions (Buffalo, NY)

• Develop Niagara Falls School District (Buffalo, NY and surrounding area) graduation booklets, school materials and help with other needs that arise

Past and current work:

• Surdej Web Solutions
• Trout Unlimited – National, Colorado and Wyoming Chapters
• Mule Deer Foundation – Wyoming and National
• North American Wildlife Enforcement Officers Association (NAWEOA)
• Wyoming Game Wardens Association
• Matthew Idler Photography 
• The Konishi Group
• Niagara Falls School District
• Stuart Pierson, Get Western Productions
• Weston Wineries
• Rocky Mountain Bean Dealer Association
• The Hutchinson Homestead and Ranch
• C4 Ministries
• High West Energy
• Dish World
• Shoot & Cast
• Ryan Greene

• Oversee the editorial operations of the company’s local websites in Cheyenne and Laramie, WY including the creation of digital content that is vital for the local community, and the growth of the audience to that content. 
• Continuously focus under fast-paced pressure, and maintain the capacity for managing multiple tasks. Great communication skills, attention to detail, and a sense of humor. Work with WordPress, HTML, Photoshop, Twitter, Facebook, YouTube and AP style. 
• Daily video production work, HTML and photography. 
• Use of Canva, WordPress, Google Workspace
• Partner with teams of on-air talent to create compelling content for the community including text, photo, video & interactive across the site, mobile and social media.
• Develop content based on audience demand & search data. 
• Manage the calendar of content for the site. Top edit several posts and features each day.
• Distribute the content across the web and grow the audience. 
• Monitor and analyze web statistics with the goal of improving performance. 
• Utilize best practices for Search Engine Optimization and Social Media to drive audience.  
• Ensure on-air promotions, contests, events and activities are always synced with a web component. 
• Responsible for executing marketing promotions and programs, including managing the day to day operations of the Marketing Team. This includes developing graphics at a high quality and consistency in all marketing channels toward meeting and exceeding overall objectives, along with employee development. 
• Managed Cheyenne’s website so successfully, ranked as the company’s top station (among 300 nationwide) for audience engagement.
• Manage six websites, Facebook pages, Twitter accounts and YouTube Channels:
  • KGAB 650AM – Cheyenne’s News Talk Leader – kgab.com
  • KIGN (KING) 101.9FM – Cheyenne’s Real Rock Variety – kingfm.com
  • KLEN 106.3FM – Cheyenne’s Cowboy Country – 1063cowboycountry.com
  • KOWB 1290AM – Laramie’s Sports News Leader – kowb1290.com
  • KCGY 95.1FM – Y95 Country – y95country.com
  • Laramie Live – laramielive.com
• Grow an active database for email, mobile and social media. 
• Strategize ways to increase site audience & engagement. 

• Implements and evaluates short and long term goals, objectives and priorities for the credit union’s advertising, promotional, and communications functions.
• Assists with the daily operation of the marketing group, ensuring smooth and efficient workflow as well as being a resource for department staff in completion of duties.
• Creates and executes graphic designs consistent with conveying a positive, trusted and up-to-date image for the credit union that leads to growth in the markets we serve.
• Develops and enforces brand and design guidelines and standards, including the development of a brand manual and a design manual, ensuring consistency of image, message, graphics, colors and design.
• Coordinates marketing support and promotional planning for credit union events, including branch educational seminars, Annual Meeting, Member Appreciation Day, and business development activities. 
• Schedules and implements communications as required for proper execution of each event. Coordinates the Annual Meeting, including production of the Annual Report, facilities and meeting logistics.
• Utilizes and expands cross-sale tools, such as in-branch media screens, brochures, posters, marketing displays, and other available marketing channels.
• Assists as needed in the development of marketing materials. 
• Ensures that all marketing materials in all channels are in compliance with NCUA and all other state and federal regulations.
• Prioritizes projects; meets deadlines and manages multiple priorities.
• Supports membership acquisition, retention and loan growth initiatives through effective messaging and promotions.
• Works with print/mail vendors and internal departments to produce and distribute collateral material.

• Art directed several projects, photo-shoots and branding campaigns 
• Managed social media (Facebook, Twitter, YouTube, Instagram, Google+), designed and sent e-newsletters.
• Served on the judging panel for the magazine’s annual photo contest.
• Participated as an evaluator for requests for proposal (printing and fulfillment)
• Conducted bid process for a $60,000 printing contract.
• Served on the core team and leader for department messaging and marketing efforts.
• Served on the core team and leader for establishing department-wide styles.
• Presented marketing efforts, creative ideas and strategic concepts.
• Represented information, education and the magazine at regional and national events.
• Collaborated on the redesign of a monthly 48-page four-color glossy magazine.
• Designed features, covers and advertisements for a monthly 48-page four-color glossy magazine.
• top-quality print vendors for major publications, specify paper requirements, oversee production, and review proofs to ensure quality of printed materials.
• Designed logos, brands, identity graphics, brochures, educational/informational publications, regulations booklets, catalogs, indoor and outdoor signs, posters, mail inserts, conference/presentation materials and maps.
• Designed advertisements and promotional materials.
• Interpreted, translated, and developed department priorities into creative, appealing and accurate visual materials.
• Determined the best visual approach to communicate information to target audiences within budget and time constraints.
• Sourced and selected photography, illustrations and graphics for each project.
• Negotiated the purchase of photographs and secured use under copyright.
• Ensured copyright and trademark liabilities were addressed.
• Negotiated contracts with content creators and freelancers.
• Manipulated, enhanced and edited photographs.
• Created outreach material within budgets and deadline.
• Researched and selected materials and presentation applications most useful to production.
• Managed all aspects of print production, including soliciting estimates, pre-press production, press checks and corrections, product delivery and post-production review. Searched for top-quality print vendors.
• Managed in-house production of low-volume deliverables.
• Categorized, archived and stored all projects, resources, and related communications.
• Provided expertise on design approaches, social media, marketing strategies, production issues, production pricing, time-frame estimates, scripting and storyboards.
• Served as technical advisor for department-wide purchases of graphic design and image processing software and peripheral devices such as scanners, office printers, cameras and other recording equipment.
• Served as a judge for the Association for Conservation Information Awards 
• Served as a judge for the Annual Conservation Stamp Art Contest
• Committee outreach work: Western Association of Fish and Wildlife Agencies
• Association of Fish and Wildlife Agencies (international association)
• Black-footed Ferret (international association)

• Coordinated overall direction of the publications, video and audio and regional information and education programs, including setting expectations, priorities and policies. 
• Served on the department’s management team to establish department-wide priorities and develop consistent messages, strategies, and individual work plans supporting those priorities.
• Developed and administered program budgets.
• Represented information and education work units on various committees.
• Ensured that outreach efforts communicated department messages and objectives.
• Supervised, trained, evaluated, and motivated 13 employees, some in remote locations. 
• Evaluated the performance of direct-reports and documented expectations, successes and failures.

• Directed the brand and design standards for all print advertising including newspaper, rodeo programs, brochures, in-store posters and fliers for the nation’s largest Western and work-wear retailer.
• Maintained design standards for seven distinct brands: Corral West, The Wrangler, Western Warehouse, Boot Town, Sergeant’s Western World, Job Site and Work Wear Depot.
• Designed, implemented and distributed in-store sign-age and point-of-sale materials for 140 stores.
• Coordinated with the merchandising department on advertising priorities.
• Directed photo shoots for all marketing and advertising photographs.
• Edited photographs.

• Designed posters, gradation programs, pamphlets, Air Force coins and fliers.
• Designed collateral materials for distribution to Air Force troops.
• Served on a team that created a nationwide campaign for drinking and driving, 0-0-1-3.

• Performed redesign of website.
• Performed redevelopment of website using HTML and Java Script.
• Implemented e-commerce functionality.
• Photographed merchandise for the website.
• Produced, designed and sent email promotions.
• Produced and designed advertising direct mailings.
• Oversaw customer service, picking and packing product, ringing and shipping product.
• Designed product catalogs, covers, logos, order forms and direct mailings.
• Art-directed photo shoots.
• Color-corrected and edited photographs.
• Performed preflight and prepared files for printing.
• Redesigned the website.
• Created marketing campaign to promote the website.

• Associates Degree 12/2000
• GPA: 3.7 of a maximum 4.0
• Honors: Cum Laude

10/15/2006 Photoshop CS2 Power Tour – Digital Photo Correction Secrets, PhotoShop “Photo-Finishing” Techniques, Yet Even More Down & Dirty Tricks, Photoshop Speed Clinic, Showing Your Work to the Client, Mac/PC Keyboard Layout

10/20/2011 Light it, Shoot it, Retouch it LIVE! with Scott Kelby – Lighting & retouching for Head-shots, Dramatic Light & retouching Techniques, Edgy Light & High Contrast Post Processing, Lighting & Retouching for Fashion & Glamour, Compositing: Lighting & Photoshop Techniques

08/16-14/2011 Leadership Principles

09/27-28/2011 Team Leadership Skills

11/1-2/2011 Personal Mastery

01/17-18/2012 Interpersonal Mastery

02/14-15/2012 Situational Management

04/15/2012 Became NAPP Member (Now KelbyONE member)

07/25/2012 The Adobe Creative Suite Users Conference – InDesign, PhotoShop for Print Professionals, Illustrator for Print Professionals, Acrobat, Bridge, Dreamweaver, Flash, PhotoShop for Web Professionals, 

08/21/2012  Myers Briggs Type Indicator Interpretive Report for Organizations

09/25/2012  Successfully Connecting with the Public, Press and Peers

10/12/12 Social Media for Disaster Response and Recovery – Using social media in crisis communications

10/15/2012  Mastering Agency Change

10/23/12 The Managing Unacceptable Employee Behavior Seminar

11/20/2012  Critical Confrontations

11/27/12  First-Time Managers and Supervisors 

12/03/12  The Excelling as a Manager or Supervisor Seminar 

12/06/12 December 2012 Recreational Boating and Fishing Foundation – State Marketing Workshop – Low Cost Integrated Marketing Strategies – Email Marketing; Strategic Focus on Customer Engagement; State Agency Perspectives on Customer Engagement; Building the Customer Experience; Digital Strategies: Useful Tips to Maximize Your Online Presence, Website Optimization, Social Media, Email Marketing; Expand Your Agency’s Reach Through Use of RBFF Marketing Resources; Reaching New Audiences; Fishing License & Boat Registration Marketing Programs

01/25/12 Breaking Down Barriers to Effective Emergency Notification – GovDelivery

02/15/2013 Coaching Skills for Managers

03/19/2013 Supervisory Credibility

04/18/2013 Interest Based Problem Solving

07/202013 Franklin Covey – The 7 Habits™ of Highly Effective People

08/15/2013 Photoshop Down and Dirty Tricks for Designers

11/4-8/2013 Conservation Leaders for Tomorrow 

03/11/14  79th North American Wildlife and Natural Resources Conference – Food for thought – Increasing return on investment by reaching out to recruit new adult hunters

03/12/14  79th North American Wildlife and Natural Resources Conference – Making Conservation Relevant

03/13/14  79th North American Wildlife and Natural Resources Conference 

07/7-11/2014 Association for Conservation Information Conference

08/12/2014  “Does Government Need an Exit Strategy for Facebook?” 

08/14-15/2014 Global Leadership Summit – Hard fought leadership lessons; Defining Leadership; Positioning your organization for the future; Quiet: Challenging the Extrovert Ideal; Instigating Change through Personal Sacrifice; The most dangerous mistakes leaders make; Mastering the art of crucial conversations; Winning from within; A grander vision; The power paradox; When Leadership meets inspiration: One-on-One with Tyler Perry

03/23/2016 CUNA Marketing & Business Development Council Conference

09/30/2016 Connect To Wyoming Mentoring Conference

02/27/2017 Leap Into Leadership – Wyoming Women’s Legislative Caucus

03/29/2017 CUNA Marketing & Business Development Council Conference

08/2018 Global Leadership Summit 

02/22/2019 Work as Worship Retreat

08/2020 Global Leadership Summit